Section B: Information Matching
Directions: In this section, you are going to read a passage with ten statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by marking the corresponding letter on your Answer Sheet.
New Formula One Chief Hopes to Grab Americans' Attention
[A] For the past four decades, the leader of Formula One car racing, one of the biggest annual sporting series in the world, was Bernie Ecclestone, a former motorcycle parts dealer who built it into an international presence essentially on his own.
[B] A skilled backroom operator who speaks without a filter, Ecclestone said often that in his opinion, the sport was at its best when he was allowed to act as “a dictator.”
[C] Yet now the dictator is gone. After an American company, Liberty Media, acquired the Formula One competition recently, Chase Carey — a former executive with Fox Broadcasting Company and DirecTV who by his own admission is not a fierce racing fan — was named to replace Ecclestone and to try to renovate the organization's management, reach and ambition.
[D] Among the goals, Carey said in an interview on Tuesday, is one that just about every global sport seems interested in chasing: increasing interest in the United States. “People have said we're going to 'Americanize' it,” Carey said. “And we're not going to do that totally. But realistically, there are some elements of Americanization that the sport could use.”
[E] While Formula One commands enormous audiences throughout much of the world, many American sports fans know it as that other motorsport, the one that is not Nascar. Formula One teams race far more technologically advanced vehicles around tracks all over the world - in magnificent events in places like Malaysia, Monaco, Singapore and the United Arab Emirates, and on tradition-rich tracks like Silverstone in England and Monza in Italy too.
[F] The series has an annual race in Austin, Texas. But within “a few years,” Carey said, he plans to bring another to a destination American city, like New York, Los Angeles, Miami or Las Vegas. Carey's ambitious plan is two-fold: first, change the business model of Formula One, which he said was a “one-man show” under Ecclestone that had a largely narrow vision when it came to negotiating partnership deals; and second, alter the way fans experience the sport, both in person and remotely, so that connections between the audience and people within the series are easier to make.
[G] Increased digital access for fans, a more behind-the-scenes experience for broadcast viewers and innovation in areas like virtual reality - what is it like to speed around a track inside a Ferrari? - are among the possibilities. “The sport has clearly been underserved,” Carey said. “It doesn't do anything digitally. There's no marketing. It doesn't tell any stories. The goal in this is to make the fans connect to the live experience as much as possible, and the tools you have to do that, we're not using at all.”
[H] The larger question, though, is a familiar one: Is there room for Formula One in the ever-crowded sports landscape of the United States? Opinions vary, particularly because viewing habits among consumers continue to evolve. John Bloom, a professor at Shippensburg University who has studied American sports history, said the biggest challenge for any sport trying to increase its presence in the United States was framing itself in a way that had lasting appeal. “Sports generally become popular in some way because they establish a narrative,” Bloom said. “When I think of motorsports in the U.S., what we all think of is Nascar, and the narrative of Nascar is sort of rural, white, working-class Americans, mostly in the South, connecting with the atmosphere of those races. That's the narrative. When I think of the narrative of Formula One, it's a very different kind of audience.”
[I] That difference, Carey said, is significant. While some might immediately link Formula One to Nascar in terms of American growth, Carey said Formula One's brand research had indicated there was very little crossover; rather, Formula One fans generally cite other so-called elite events, like Wimbledon or the Ryder Cup, as competitions they enjoy. “Other than they're both cars, the Nascar fan base is a very different fan base,” Carey said. “It's a very regional fan base. Formula One is a global, famous brand of stars. These are machines that shock and awe you.”
[J] Carey's background is in deal making and innovation. At Fox Broadcasting Company, he was a top advisor for years, known for his skill in helping to lead the launch of the company into sports, as well as the start of Fox News Channel. After going to DirecTV, he positioned the satellite provider as a mainstream option in millions of households.
[K] Now, after Liberty Media paid $4.4 billion to acquire Formula One, he is charged with making the investment pay off. “I think they can build Formula One in the U.S.,” said Patrick Crakes, an executive at In Vivo Media Group who spent 25 years at Fox Broadcasting Company before leaving in 2016 as a senior manager at Fox Sports. “People don't work on their cars anymore. They don't want that connection anymore. It's about technology and pushing the limits. It's about speed, danger and risk. And Formula One has that more than any other racing series.”
[L] That is what hooked Carey, and he said he thought his experience was not unusual. He recalled attending Formula One's Monaco race last year and being overwhelmed by the ceremony leading up to the event, the way the race charmed the city for days ahead of the start. In his mind, it felt like a Super Bowl.
[M] Then, on race day, he watched as the cars rocketed out of a tunnel and went screaming toward a tight turn with the city's harbor and the Mediterranean Sea in the background framing the scene. He was fascinated. “You can't help but be awed,” he said, “and I think that feeling can be translated to the viewer.”
[N] He added: “The broader sport is a little too inward-looking, and we need to be more open. In some ways, I'm glad to be coming from the outside. The guys who are in the sport forever are sitting there saying: 'We can't do that. We can't do that because it's never been done that way.'”
36. Chase Carey believes greater use should be made of digital technology to make Formula One more accessible to its fans.
37. Chase Carey was deeply impressed by the ceremony preceding last year's Monaco race.
38. One of Chase Carey's goals is to make Formula One more appealing to Americans.
39. A former motorbike parts dealer led Formula One for the past forty years.
40. Chase Carey thought the audience of Formula One could be made to share his feeling about the race.
41. Chase Carey used to serve as a top advisor for a major broadcasting company.
42. Chase Carey intends to make connections easier between the audience and the Formula One racers.
43. The new leader of Formula One admitted he was not super interested in car racing.
44. People's opinions differ as to whether Formula One can be promoted in the U.S.
45. Compared with other racing series, Formula One focuses more on speed and involves more danger.
Answers & Explanations
36. G。解析：题干中的 greater use should be made of digital technology to make Formula One more accessible（应该更多地使用数字技术使F1更容易被粉丝接触到）对应 [G] 段的 Increased digital access for fans... The goal in this is to make the fans connect... the tools you have to do that, we're not using at all（增加球迷的数字访问...目标是让球迷尽可能多地体验，而我们根本没有使用这些数字工具）。
37. L。解析：题干中的 deeply impressed by the ceremony preceding last year's Monaco race（对去年摩纳哥比赛前的仪式印象深刻）对应 [L] 段的 being overwhelmed by the ceremony leading up to the event... Monaco race last year（去年被摩纳哥大奖赛前的仪式所震撼）。
38. D。解析：题干中的 make Formula One more appealing to Americans（让F1对美国人更有吸引力）对应 [D] 段的 Among the goals... is increasing interest in the United States（目标之一是增加在美国的兴趣）。
39. A。解析：题干中的 A former motorbike parts dealer led Formula One for the past forty years（一名前摩托车零件经销商在过去40年里领导了F1）对应 [A] 段的 For the past four decades, the leader of Formula One... was Bernie Ecclestone, a former motorcycle parts dealer（过去四十年F1的领导者是前摩托车零件经销商伯尼·埃克莱斯顿）。
40. M。解析：题干中的 audience of Formula One could be made to share his feeling（F1的观众可以分享他对比赛的感受）对应 [M] 段的 I think that feeling can be translated to the viewer（我认为那种感觉可以传达给观众）。
41. J。解析：题干中的 used to serve as a top advisor for a major broadcasting company（曾经担任一家主要广播公司的顶级顾问）对应 [J] 段的 At Fox Broadcasting Company, he was a top advisor for years（他在福克斯广播公司担任顶级顾问多年）。
42. F。解析：题干中的 make connections easier between the audience and the Formula One racers（使观众和F1赛车手之间的联系更容易）对应 [F] 段的 so that connections between the audience and people within the series are easier to make（为了让观众和赛事人员之间的联系更容易建立）。
43. C。解析：题干中的 The new leader... admitted he was not super interested in car racing（新领导人承认他对赛车不是特别感兴趣）对应 [C] 段的 Chase Carey... by his own admission is not a fierce racing fan（蔡斯·凯里自己承认并不是狂热的赛车迷）。
44. H。解析：题干中的 People's opinions differ as to whether Formula One can be promoted in the U.S.（人们对于F1是否能在美国推广意见不一）对应 [H] 段的 Is there room for Formula One in the ever-crowded sports landscape of the United States? Opinions vary...（F1在美国拥挤的体育版图中有空间吗？人们意见不一...）。
45. K。解析：题干中的 focuses more on speed and involves more danger（更注重速度并涉及更多危险）对应 [K] 段的 It's about speed, danger and risk. And Formula One has that more than any other racing series（这关乎速度、危险和风险。而F1比其他任何赛车系列都更具备这些）。
全文翻译
[A] 在过去的四十年里，世界最大的年度体育系列赛之一——一级方程式赛车——的领导者是伯尼·埃克莱斯顿，他曾经是摩托车零件经销商，基本上凭一己之力将其打造成国际性的存在。
[B] 作为一名说话不加过滤的熟练幕后操盘手，埃克莱斯顿经常说，在他看来，当允许他像一个"独裁者"一样行事时，这项运动处于最佳状态。
[C] 然而现在这个独裁者已经走了。在美国公司自由媒体最近收购了一级方程式比赛后，蔡斯·凯里——福克斯广播公司和DirecTV的前高管，他自己承认不是一个狂热的赛车迷——被任命接替埃克莱斯顿，试图革新该组织的管理、影响力和雄心。
[D] 凯里在周二的一次采访中说，其中一个目标几乎是每个全球体育项目似乎都感兴趣追逐的：增加在美国的兴趣。"人们说我们要'美国化'它，"凯里说。"我们不会完全这样做。但实际上，这项运动可能可以利用一些美国化的元素。"
[E] 虽然一级方程式在世界大部分地区拥有大量观众，但许多美国体育迷知道它是那个另外的赛车运动，那个不是纳斯卡的运动。一级方程式车队在全球各地的赛道上驾驶技术先进得多的车辆——在马来西亚、摩纳哥、新加坡和阿联酋等地举行壮观的赛事，也在英格兰的银石和意大利的蒙扎等传统丰富的赛道上。
[F] 该系列赛每年在德克萨斯州奥斯汀有一场比赛。但凯里说，在"几年内"，他计划在美国目的地城市再带来一场比赛，如纽约、洛杉矶、迈阿密或拉斯维加斯。凯里的雄心勃勃的计划是双重的：第一，改变一级方程式的商业模式，他说在埃克莱斯顿领导下是一个"一人秀"，在谈判合作伙伴交易时视野相当狭窄；第二，改变粉丝体验这项运动的方式，无论是亲身还是远程，使观众与系列赛内部人员之间的联系更容易建立。
[G] 为粉丝增加数字访问、为广播观众提供更多幕后体验以及虚拟现实等领域的创新——在法拉利车内绕赛道飞驰是什么感觉？——都是可能性之一。"这项运动显然被服务不足了，"凯里说。"它不做任何数字化的东西。没有营销。不讲任何故事。这里的目标是让粉丝尽可能多地与现场体验连接，而我们完全没有使用实现这一目标所需的工具。"
[H] 然而，更大的问题是一个熟悉的问题：在日益拥挤的美国体育格局中，一级方程式有空间吗？意见各不相同，特别是因为消费者的观看习惯在持续演变。希彭斯堡大学研究美国体育历史的教授约翰·布鲁姆说，对于任何试图增加其在美国存在的体育项目来说，最大的挑战是以具有持久吸引力的方式来构建自己。"体育通常以某种方式变得流行，因为它们建立了一种叙事，"布鲁姆说。"当我想起美国的赛车运动时，我们都想到的是纳斯卡，纳斯卡的叙事有点像南方的乡村、白人、工薪阶层美国人，与那些比赛的气氛产生共鸣。那就是叙事。当我想起一级方程式的叙事时，它是一种非常不同的观众。"
[I] 凯里说，这种差异是显著的。虽然有人可能在美国增长方面立即将一级方程式与纳斯卡联系起来，但凯里说一级方程式的品牌研究表明几乎没有交叉；相反，一级方程式粉丝通常引用其他所谓的精英赛事，如温布尔登或莱德杯，作为他们享受的比赛。"除了它们都是汽车之外，纳斯卡的粉丝基础是一个非常不同的粉丝基础，"凯里说。"这是一个非常区域性的粉丝基础。一级方程式是一个全球性的、著名的明星品牌。这些是让你震惊和敬畏的机器。"
[J] 凯里的背景在交易和创新方面。在福克斯广播公司，他多年担任高级顾问，以其在帮助领导公司进入体育领域以及福克斯新闻频道启动方面的技能而闻名。在加入DirecTV后，他将这家卫星提供商定位为数百万家庭的主流选择。
[K] 现在，在自由媒体支付44亿美元收购一级方程式之后，他负责让这项投资获得回报。"我认为他们可以在美国建设一级方程式，"In Vivo Media Group的高管帕特里克·克雷克斯说，他在福克斯广播公司工作了25年，2016年作为福克斯体育的高级经理离开。"人们不再修理自己的汽车了。他们不再想要那种连接了。这关乎技术和突破极限。这关乎速度、危险和风险。而一级方程式比任何其他赛车系列都更具备这一点。"
[L] 这就是吸引凯里的地方，他说他以为自己的经历并不罕见。他回忆起去年参加一级方程式摩纳哥比赛时，被赛前仪式的震撼所淹没，比赛在开始前几天就迷住了整个城市。在他心目中，感觉就像超级碗。
[M] 然后，在比赛日，他看着赛车从隧道中飞驰而出，尖叫着冲向一个急转弯，背景是城市的海港和地中海框住了整个场景。他着迷了。"你不由自主地感到敬畏，"他说，"我认为那种感觉可以传递给观众。"
[N] 他补充道："更广泛的体育界有点过于内向，我们需要更加开放。在某些方面，我很高兴我是从外部进入的。那些在体育界待了一辈子的人坐在那里说：'我们不能那样做。我们不能那样做，因为从来没有那样做过。'
核心搭配与高分句型
【核心搭配与高频短语】
- on one's own：靠自己，独立地（built it into an international presence essentially on his own）
- be charged with：承担...的责任，被委以...的任务（he is charged with making the investment pay off）
- when it comes to：当涉及...时，在...方面（when it came to negotiating partnership deals）
- lead up to：导致，在...之前（the ceremony leading up to the event）
- pay off：取得成功，得到回报（making the investment pay off）
- in terms of：在...方面，就...而言（in terms of American growth）
- translate to：转化为，传达给（that feeling can be translated to the viewer）
- cannot help but：忍不住，不得不（You can't help but be awed）
【亮点句型解析】
- While 引导让步状语从句：
"While Formula One commands enormous audiences throughout much of the world, many American sports fans know it as that other motorsport, the one that is not Nascar."
（尽管F1在世界大部分地区拥有庞大的观众群，但许多美国体育迷只知道它是另一种赛车运动，那个不是Nascar的运动。）`While` 放句首表示“尽管/虽然”，形成前后强烈的对比，这是六级阅读和写作中极高频的地道句式。 - Cannot help but + 动词原形 (双重否定表肯定)：
"You can't help but be awed," he said.
（“你忍不住会感到敬畏，”他说。）`cannot help but do sth.` 意为“不得不做/忍不住做某事”，语气强烈，生动表达了人们面对F1赛车极速场面时难以抗拒的震撼感。