Part C: Translation (2016 英二)

Part 1: Full Text (Click to Translate)

The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff youll see, and the more stuff you see, the more youll buy. And supermarkets contain a lot of stuff. 

The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. 

According to brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping emotionally - which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying. 

Part 2: Sentence Translation (Click to Expand)

01The supermarket is designed to lure customers into spending as much time as possible within its doors.▶

超市旨在引诱顾客在店里停留尽可能长的时间。

02The reason for this is simple: The longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy.▶

原因很简单：你在店里停留的时间越长，看到的东西就越多；而你看到的东西越多，买的也就越多。

03And supermarkets contain a lot of stuff.▶

并且超市里确实有很多东西。

04The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more.▶

根据食品营销研究所的数据，普通超市大约有4.4万种不同的商品，而许多超市的商品还要多出成千上万种。

05The sheer volume of available choice is enough to send shoppers into a state of information overload.▶

仅凭可供选择的绝对数量，就足以让购物者陷入信息超载的状态。

06According to brain-scan experiments, the demands of so much decision-making quickly become too much for us.▶

根据大脑扫描实验，如此多决策的要求很快就会让我们吃不消。

07After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping emotionally - which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.▶

在购物大约40分钟后，大多数人不再努力做出理性的选择，而是开始感性购物——正是在这个时候，我们在购物车里堆积了50%我们根本没打算买的东西。

Part 3: Syntax Analysis (重点句型剖析)

02 句型拆解：The + 比较级，the + 比较级
冒号后面的句子是典型的双重比较级句型 The longer..., the more..., and the more..., the more...。表示“越……，就越……”。前两个分句 The longer you stay... the more stuff you’ll see 构成因果递进；紧接着又用 and 连上了另一组递进关系 the more stuff you see, the more you’ll buy。

04 句型拆解：插入语与并列句
前半句主干为 The average supermarket carries some 44,000 different items。其中 according to the Food Marketing Institute 作为插入语，补充信息来源。逗号之后由 and 连接了并列句 many carry tens of thousands more，其中 many 是代词，指代 many supermarkets。

05 句型拆解：be enough to do 结构
主干为 The sheer volume... is enough to send shoppers into...。主语 volume 带有前置定语 sheer（十足的，纯粹的）和后置定语 of available choice。谓语是系表结构，is enough to do sth. 表示“足以做某事”。

07 句型拆解：多重定语从句的嵌套
主句的主干为 most people stop struggling... and instead began shopping...。破折号之后是由 which 引导的非限制性定语从句，修饰前面的整个事件（感性购物）。在这个从句 which is the point 之后，紧跟着由 at which 引导的定语从句 at which we accumulate the 50 percent of stuff...，修饰 point。最后，在 stuff 之后，又跟了一个由 that 引导的定语从句 that we never intended buying，来修饰 stuff。